Path to report: Landing Page → Account Management → Agency Account Trends

Table Columns - Subject Period | Compare | Change | %Change

Metric	Description	Formula
Mix %	Refers to the proportion of total occupied rooms or total revenue that a specific category contributes to the whole. It allows you to analyze the composition of your business across different dimensions rather than just looking at aggregate occupancy.	(Rooms or Revenue within a Specific Dimension/Total Rooms Sold Across the Entire Hotel or Portfolio)*100
Rooms	Number of nights stayed or on-the-books (OTB).	Count of room nights
Average Daily Rate (ADR)	The average rate the hotel(s) charge users for stays during a given period.	Total Room Revenue/Rooms Nights Stayed or Booked
Room Revenue	Revenue generated exclusively from renting rooms or accommodations.	Daily Room Rate*Room Nights

Table Rows (80% Production) - Isolates the top-performing Agency Accounts that drive the majority (80%) of your overall business.

Table Rows (Biggest Growth) - Highlights the specific Agency Accounts that have experienced the largest increase in room nights compared to your baseline.

Table Rows (Smallest Growth) - Identifies the Agency Accounts with the least growth or the most significant decline in room nights.

Agency Account Trends

Agency Account Trends report provides Markets Segments data for top producers, growth & decline