Table Columns - Subject Period | Compare | Change | %Change

Metric	Description	Formula
Mix %	Refers to the proportion of total occupied rooms or total revenue that a specific category contributes to the whole. It allows you to analyze the composition of your business across different dimensions rather than just looking at aggregate occupancy.	(Rooms or Revenue within a Specific Dimension/Total Rooms Sold Across the Entire Hotel or Portfolio)*100
Rooms	Number of nights stayed or on-the-books (OTB).	Count of room nights
Average Daily Rate (ADR)	The average rate the hotel(s) charge users for stays during a given period.	Total Room Revenue/Rooms Nights Stayed or Booked
Room Revenue	Revenue generated exclusively from renting rooms or accommodations.	Daily Room Rate*Room Nights

Table Rows (80% Production) - Isolates the top-performing sources that drive the majority (80%) of your overall business.

Table Rows (Biggest Growth) - Highlights the specific sources that have experienced the largest increase in room nights compared to your baseline.

Table Rows (Smallest Growth) - Identifies the sources with the least growth or the most significant decline in room nights.

Source Profile Trends

Source Profile Trends report provides Markets Segments data for top producers, growth & decline