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Sonesta International Hotels Corporation Selects HotelIQ to Power Data-Driven Decision Making Across its Portfolio

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Atlanta, GA - Intelligent Hospitality is proud to announce that their award-winning Business Intelligence and Analytics platform, HotelIQ, has been chosen by Sonesta International Hotels Corporation for their entire portfolio of hotels. They’ll be deploying HotelIQ’s latest version, HotelIQ Decision Cloud, which further enhances HotelIQ’s analytics, forecasting/budgeting functionalities with AI and Digital Collaboration capabilities.

HotelIQ Decision Cloud’s interactive visual dashboards and reports will allow Sonesta’s corporate and regional teams to see their entire portfolio of hotels at a glance and identify areas that need their attention. From there, they can easily drill down to the most granular details using multi-dimensional analytics to identify threats and opportunities. Furthermore, they’ll be able to leverage HotelIQ Decision Cloud’s collaboration capabilities to share, comment, and plan next steps across the organization in a timely manner.

Sonesta is one of the fastest growing hospitality companies in the U.S., celebrating an approximate 350% increase in its national portfolio in 2020. They further completed the acquisition of Red Lion Hotels in March 2021. As a result, Sonesta is now one of the largest hotel companies globally with approximately 1,200 locations, more than 100,000 guest rooms, and a diversified portfolio of 15 brands across multiple market segments. 

“As they’re growing at a very impressive pace, Sonesta’s leadership is also building a culture of advanced analytics and data-driven decision making,” said Apo Demirtas, CEO of Intelligent Hospitality. “They were clear from the beginning that they weren’t willing to make any compromises when it came to picking a Commercial Business Intelligence tool for their organization. They didn’t simply check a box, they chose the best and most robust solution with a very strong value proposition.”

Demirtas further stated that, given the impact of the pandemic, the hotel industry needs lagging and leading analytical support more than ever before. “We are living through an unprecedented period. In such a situation, traditional price optimization (revenue management) algorithms simply won’t cut it. Hotels will need to liberate their intellectual capital from producing reports all day to consuming intelligence via HotelIQ. That way, they’ll be able to make timely and strategic decisions. It’s no longer a nice-to-have but a necessity for survival. Organizations like Sonesta are leading the way.”


About Intelligent Hospitality LLC:

Intelligent Hospitality LLC are the creators of HotelIQ, the premier digital workspace for the hotel industry. HotelIQ’s award-winning analytics, forecasting and data management capabilities are used by over 1000 hotels around the world to go further with their data, taking work out of spreadsheets and into interactive reports and dashboards, allowing them to gain a complete understanding of their business. Their latest offering, HotelIQ Decision Cloud, further enhances HotelIQ’s analytics with AI and Digital Collaboration capabilities. Thus, creating the first digital workspace where hotel teams can organize their data, analyze, plan & set goals, and collaborate with one another. To learn more visit www.hoteliq.io